Japan.Incentive Travel Awards Aug 1(Mon)- Sep 30(Fri), 2017

Result Announcement 2017

  • Three incentive programs—selected from a pool of 69 submissions from around the globe—received one of the JAPAN Best Incentive Travel Awards, established by the Japan National Tourism Organization (JNTO).
  • Itinerary submissions were collected from travel agents and event planners around the world. The winning programs illustrated the success of the incentive in meeting client goals, creatively incorporated the unique corporate culture and history of the client, and demonstrated an economic impact on the host destination.
  • The organizers of the winning programs will introduce their itinerary and receive their award at the ceremony on 20 September, before the commencement of the Visit Japan Travel & MICE Mart.

    *Incentive travel is a program specifically designed to motivate employees, most often used to reward top sales staff.

Best Incentive Travel

Event Name

LEXUS China 匠心之旅 Series
(4 series, Total: 86 pax/ 5~8days)

Organizer

交通公社新紀元国際旅行社有限公司
JTB New Century International Tours Co., LTD (China)

Rationale

This artisan culture themed incentive introduced Lexus dealers to Japan’s manufacturing industry and traditional crafts. In addition to cultural experiences, the program also contributed to the promotion of local industry. The itinerary perfectly illustrates Japan’s MICE Vision: “Japan’s Imagination and Intelligence Propel Business into the future.”

Itinerary (Excerpt)

1st (19 pax)

Day 1 Fukuoka Airport~HAKATA Ningyo~ROUNDTABLE Conference
Day 2 Training at LEXUS Kyushu Factory~Kanmonkaikyo Cruising
Day 3 Bizenyaki kiln~Bizen Osafune Japanese Sword~Kurashiki Bikan Historical Quarter~Ohara Museum of Art
Day 4 Korakuen Garden~Mitsui Outlet Park Kurashiki~Dinner at Mitakiso
Day 5 Hiroshima airport

2nd (19 pax)

Day 1 Fukuoka Airport~HAKATA Ningyo
Day 2 Hakozaki Hachiman Shrine~Training at LEXUS Kyushu Factory~Fukuoka Airport~Sendai Airport
Day 3 Chuson-ji Temple~Southern Iron shop ”OIGEN” OIGEN~Tokyo station
Day 4 Kataoka Byobu~Lunch at INTERSECT BY LEXUS~Omotesando
Day 5 Haneda Airport

3rd (30 pax)

Day 1 Beijing~Costumer service briefing and training~Dinner
Day 2 Beijing~Osaka~Shitennoji Temple
Day 3 Osaka~Toyooka Kiryuzaiku Museum
Day 4 Toyooka~Kyoto~Japanese lacquer wear shop~Nagoya
Day 5 Toyoda Sakichi Museum~Toyota Kuragaike Commemorative Hall~Fukuoka
Day 6 Hakozaki Hachiman Shrine~Tosu Premium Outlet
Day 7 HAKATA Ningyo
Day 8 Summary of customer service activity

4th (18 pax)

Day 1 Fukuoka Airport
Day 2 HAKATA Ningyo~Training at LEXUS Kyushu Factory~Kyoto
Day 3 Kawashima textile~Manpukuji Temple~Japanese lacquer wear shop
Day 4 Shitennoji Temple~Rinku Premium Outlet
Day 5 Departure

Best Creative Planning

Event Name

Global Leading Luxury Skincare Brand
-Global Conference 2017-
(4 days/ 360 pax)

Organizer

EVO COMMUNICATIONS (Singapore)

Rationale

This incentive program creatively connected a traditional “koji making” experience and team building program with the roots of the client company products. The attention to detail was ubiquitous throughout all aspects of the program, which also included awards and training sessions, and the atmosphere of hospitality was palpable.
The contemporary use of social media to share information made this program an influencer, promoting Japan as an incentive destination.

Itinerary (Excerpt)

Day 1 Arrival
Day 2
  • Business review& training, group photographs
    Japanese-themed with cherry blossoms (sakura), shoji, Japanese guard frame, and sake barrel at foyer. Decorations included cranes and sakura; and members received gifts of scarves and goods of same design motif.
  • Team building & workshop
    Brewing workshop: Hands-on experience with Koji process, and unrefined sake tasting
    Dressing workshop: Kimono photo competition using Instagram
  • Awards ceremony, certificate-presentation ceremony
  • Reception, Gala dinner
    Sake Barrel Breaking Ceremony with Masu Cup Toast
    Drum performance (courtesy of Kyoto Convention & Visitors Bureau), and Japanese fusion dance
Day 3 Free time
Day 4 Departure

Best Community Contribution

Event Name

新光生命日本靜岡 Summit
(5days/ 120pax)

Organizer

FAN CHIA TRAVEL SERVICE (Taiwan)

Rationale

This 5 day incentive program took place exclusively in Shizuoka Prefecture. The program successfully delivered high level service, cultural experiences and party surprises expected of an incentive. The organizer also utilized the support programs offered by the Shizuoka government to the fullest and the coordination between the planners and the local suppliers had a huge impact on the local economy and increased its appeal for inbound visitors.

Reasons for selection

Day 1 Taoyuan Airport~Mt. Fuji Shizuoka Airport~Tsumagoi Resort
Day 2 Kakegawa Kachouen~S-Plurse Dream Plaza~Chibi Maruko-chan Land~S-Plurse Dream Ferry~Koibito Misaki~Nishiizu Crystal View Hotel
Day 3 Nishiizu Hotspring~Shuzenji~Joren Falls~Fujisan Hougu Sengentaisha~Wakutama-ike~Fuji Takasago Sake Brewery~Nippon daira Hotel
Day 4 Sumpu Castle Park~Oigawa Railway~Horai Bridge~Sato of Gyokuro Green Tea
Day 5 Kuno-zan Tosyogu Shirne~Nicoe~LaLaport Iwata~Departure

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