- Three incentive programs—selected from a pool of 69 submissions from around the globe—received one of the JAPAN Best Incentive Travel Awards, established by the Japan National Tourism Organization (JNTO).
- Itinerary submissions were collected from travel agents and event planners around the world. The winning programs illustrated the success of the incentive in meeting client goals, creatively incorporated the unique corporate culture and history of the client, and demonstrated an economic impact on the host destination.
- The organizers of the winning programs will introduce their itinerary and receive their award at the ceremony on 20 September, before the commencement of the Visit Japan Travel & MICE Mart.
*Incentive travel is a program specifically designed to motivate employees, most often used to reward top sales staff.
Best Incentive Travel
LEXUS China 匠心之旅 Series
（4 series, Total: 86 pax/ 5～8days）
JTB New Century International Tours Co., LTD (China)
This artisan culture themed incentive introduced Lexus dealers to Japan’s manufacturing industry and traditional crafts. In addition to cultural experiences, the program also contributed to the promotion of local industry. The itinerary perfectly illustrates Japan’s MICE Vision: “Japan’s Imagination and Intelligence Propel Business into the future.”
1st (19 pax)
|Day 1||Fukuoka Airport～HAKATA Ningyo～ROUNDTABLE Conference|
|Day 2||Training at LEXUS Kyushu Factory～Kanmonkaikyo Cruising|
|Day 3||Bizenyaki kiln～Bizen Osafune Japanese Sword～Kurashiki Bikan Historical Quarter～Ohara Museum of Art|
|Day 4||Korakuen Garden～Mitsui Outlet Park Kurashiki～Dinner at Mitakiso|
|Day 5||Hiroshima airport|
2nd (19 pax)
|Day 1||Fukuoka Airport～HAKATA Ningyo|
|Day 2||Hakozaki Hachiman Shrine～Training at LEXUS Kyushu Factory～Fukuoka Airport～Sendai Airport|
|Day 3||Chuson-ji Temple～Southern Iron shop ”OIGEN” OIGEN～Tokyo station|
|Day 4||Kataoka Byobu～Lunch at INTERSECT BY LEXUS～Omotesando|
|Day 5||Haneda Airport|
3rd (30 pax)
|Day 1||Beijing～Costumer service briefing and training～Dinner|
|Day 2||Beijing～Osaka～Shitennoji Temple|
|Day 3||Osaka～Toyooka Kiryuzaiku Museum|
|Day 4||Toyooka～Kyoto～Japanese lacquer wear shop～Nagoya|
|Day 5||Toyoda Sakichi Museum～Toyota Kuragaike Commemorative Hall～Fukuoka|
|Day 6||Hakozaki Hachiman Shrine～Tosu Premium Outlet|
|Day 7||HAKATA Ningyo|
|Day 8||Summary of customer service activity|
4th (18 pax)
|Day 1||Fukuoka Airport|
|Day 2||HAKATA Ningyo～Training at LEXUS Kyushu Factory～Kyoto|
|Day 3||Kawashima textile～Manpukuji Temple～Japanese lacquer wear shop|
|Day 4||Shitennoji Temple～Rinku Premium Outlet|
Best Creative Planning
Global Leading Luxury Skincare Brand
-Global Conference 2017-
（4 days/ 360 pax）
EVO COMMUNICATIONS (Singapore)
This incentive program creatively connected a traditional “koji making” experience and team building program with the roots of the client company products. The attention to detail was ubiquitous throughout all aspects of the program, which also included awards and training sessions, and the atmosphere of hospitality was palpable.
The contemporary use of social media to share information made this program an influencer, promoting Japan as an incentive destination.
|Day 3||Free time|
Best Community Contribution
FAN CHIA TRAVEL SERVICE (Taiwan)
This 5 day incentive program took place exclusively in Shizuoka Prefecture. The program successfully delivered high level service, cultural experiences and party surprises expected of an incentive. The organizer also utilized the support programs offered by the Shizuoka government to the fullest and the coordination between the planners and the local suppliers had a huge impact on the local economy and increased its appeal for inbound visitors.
Reasons for selection
|Day 1||Taoyuan Airport～Mt. Fuji Shizuoka Airport～Tsumagoi Resort|
|Day 2||Kakegawa Kachouen～S-Plurse Dream Plaza～Chibi Maruko-chan Land～S-Plurse Dream Ferry～Koibito Misaki～Nishiizu Crystal View Hotel|
|Day 3||Nishiizu Hotspring～Shuzenji～Joren Falls～Fujisan Hougu Sengentaisha～Wakutama-ike～Fuji Takasago Sake Brewery～Nippon daira Hotel|
|Day 4||Sumpu Castle Park～Oigawa Railway～Horai Bridge～Sato of Gyokuro Green Tea|
|Day 5||Kuno-zan Tosyogu Shirne～Nicoe～LaLaport Iwata～Departure|